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 전라북도 고창군 공음면 청보리밭의 시작과 유래

고창 청보리밭은 전라북도 고창군 공음면 선동리에 위치한 학원농장에서 시작되었으며, 그 이름은 과거 이 지역의 옛 지명인 ‘한새골’에서 유래합니다. '한새'는 이 지역에 많이 서식하던 백로와 왜가리를 뜻하며, 마을 이름은 자연과의 연관성을 바탕으로 조성되었습니다 [10] [13] [15] . 고창은 보리농사의 적합성을 인상적으로 보여주는 지역으로, 모양현이라는 옛 지명에서도 '모(麰)'는 보리, '양(陽)'은 태양을 의미하여 햇볕이 잘 드는 보리농사 적지임을 나타냅니다 [31] [46] .

고창 청보리밭은 1960년대 초반 당시 전 국무총리였던 진의종과 그의 부인 이학 여사가 고창군의 광활한 야산 약 33만 579㎡를 개간하여 조성한 지역입니다. 이는 미개발된 지역의 잠재력을 발굴하고, 농업을 통해 경제적 및 관광적 가능성을 제시한 사례로 평가됩니다 [5] . 이후 발전된 청보리밭은 학원농장으로 불리게 되었고, 현재는 고창군의 대표적인 경관농업 지역으로 자리 잡았습니다.

 청보리밭을 가꾼 사람과 그 마인드
청보리밭을 본격적으로 가꾼 사람은 진의종 전 국무총리와 그의 부인 이학 여사입니다. 진의종은 전북 고창 출신으로, 1960년대 초반에 환경을 개선하고 아름다운 경관을 가꾸어 지역사회의 발전을 촉진하겠다는 비전을 가지고 이 프로젝트를 시작했습니다 [4] . 그의 마인드는 농업경관을 통해 지역의 경제적 부가가치를 창출하고, 농촌관광 활성화와 지역 주민들의 자긍심 고취를 목표로 했습니다. 또한, 단순한 농업 지역을 넘어 도시민들에게 휴식과 교육의 장소를 제공하려는 의지도 담겨있었습니다.

청보리밭의 소유
고창 청보리밭의 소유권은 현재 개인 소유로 알려져 있습니다. 본래 진의종과 이학 여사가 조성한 이후, 이 땅은 이강수 전 고창군수 부부가 소유하고 있다고 언급됩니다. 청보리밭 소유자가 개인임에도 불구하고 입장료 없이 관람할 수 있으며, 이로 인해 많은 사람들이 방문하여 자연을 만끽하는 기회를 누리고 있습니다 [21] [43] .

고창군민에게 주어지는 혜택과 지역발전
고창 청보리밭은 지역주민들에게 경제적 및 생활적 혜택을 제공합니다. 청보리밭 축제를 통해 지역 농특산물 판매 및 관광객을 유치하여 약 2백억 원 규모의 경제 파급효과를 창출하고 있으며, 인접 지역민들에게는 소득 기회를, 군 단위 지역에는 경제적 지속가능성을 제공합니다 [16] . 축제 부지 근처에 위치한 숙박업소와 음식점 등을 방문하면 할인 혜택이 주어져 관광객 유입과 지역 내 서비스 활성화를 도모합니다 [23] .

청보리밭 축제는 1차 산업의 농업을 2차 산업의 가공식품 판매와 3차 산업 관광 체험으로 연계하여 농업경관을 활용한 고효율 축제 모델을 구현했습니다. 이로써 지역 주민들의 참여를 확대하고 외부 관광객의 유입을 증대시키며, 고창군 경제의 중요한 축으로 자리잡았습니다 [16] .

 청보리밭 축제에 연도별 방문객 통계
고창 청보리밭 축제는 2004년 첫 개최 이래 연도별 방문객 수가 꾸준히 증가했습니다. 아래는 주요 연도별 방문객 통계입니다:

- **2004년 제1회**: 27만 명 [16] - **2009년 제6회 **: 56만 명 [16] - **2011년 제8회**: 36만 명 [16] - **2022년**: 16만 명 [39] - **2023년 제20회**: 35만 명 [9] [12] - **2024년 제21회**: 38만 명 [22] [45] - **2025년 제22회 개최 예정**: 약 40만 명 예상 [44] 방문객 수의 증가는 고창 청보리밭 축제의 높은 인기와 지속 가능한 운영 전략을 보여줍니다.

 국민정서에 미치는 영향
고창 청보리밭 축제는 국민정서에 긍정적인 영향을 미치며, 심리적 안정감과 풍요로움을 제공합니다. 초록빛 보리밭의 경관은 도시민들에게 힐링의 장소로 작용하며, 자연과의 교감을 통해 정서적 순화를 도모합니다 [7] . 또한, 가족들과 함께 즐길 수 있는 체험 프로그램은 국민들에게 소중한 추억을 제공하며 공동체 의식을 강화하는데 기여합니다.

축제의 성공은 농업경관을 새로운 관광자원으로 활용하여 지속 가능한 발전 모델을 제시하는 데 의미가 있으며, 지역 주민들에게 자긍심을 고취하고 도시민들에게는 농촌과 자연의 소중함을 일깨우는 기회를 제공합니다.

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